Female entrepreneurship and social media in Morocco

Abstract

Female entrepreneurship is a new concept with older roots, it has become a multidisciplinary field of research, It calls almost everyone in the humanities. A large amount of literature brings together multiple disciplines among economists, sociologists, historians, psychologists, managers and administrators, making it an excellent field of research. Entrepreneurship researchers have managed to note the major problem that entrepreneurs suffers from the Private Life Balance.

Social media have invaded the world in recent years, and they make relationships between people easier. These social media have represented an important opportunity for entrepreneurs in general and women entrepreneurs in particular, by being part of an epistemological posture interpretivism, the objective of this paper is to propose an analytical framework for the study of the contributions of social media for female entrepreneurship based on an exploratory study preceded by a literature review.

Our study is conducted by six semi-structured interviews and a survey of 94 with Moroccan female entrepreneurs, the results obtained showed that social media constituting an entrepreneurial paradise for Moroccan women entrepreneurs by the resolution of many problems that constitute a hindrance to the success of their business