The Impact of E-commerce on the Economy : A Bibliometric Study

Abstract

Abstract

In the context of the digital age, this article examines the impact of e-commerce on the global economy. Having become a crucial component of contemporary economy, e-commerce has not only changed the way businesses interact with their customers, but has also caused major upheavals in the global economy. According to STATISTA data, Asia, led by China, dominates the e-commerce market, generating nearly $1.7 billion in 2022. This boom is also seen in the percentage of sales made online, which increased to 19% in 2022 and is expected to reach almost a quarter by 2027. To analyze this impact, the authors undertook a literature review based on a bibliometric analysis of searches carried out from 2000 to 2023 in the SCOPUS database. The study reveals that there is a steady increase in publications on e-commerce over the years. The e-commerce impact areas analyzed in the study include the business productivity, economic growth, financial performance, logistics costs, sustainability, as well as legal implications. These analyses were supplemented by a detailed bibliometric analysis, identifying key trends and the major players in the fields. In short, this study sheds light on the growing and diversified influence of e-commerce on the global economy.

Keywords: E-commerce, Global Economy, Bibliometric Analysis, Online Sales Growth, SCOPUS Database, Market Dominance.